We’re glad youre here and hope you find this material about the campaign useful.

By working together as a collective force, we have an opportunity to build awareness about Chicago’s growing tech scene and build an even brighter future as a region that can attract top tier tech talent. 

Included below is the press release, FAQs, and a social starter kit for you to use along with additional materials that exemplify why Chicago is a great place to be and is a thriving tech town

This campaign will officially launch on May 20, 2021 and can be found at gotechchicago.com.  

If you have any questions, please reach out to Erin.Amico@p33chicago.com


We need you to do three things X

  • Post on social on 5/20

The Ask:
Spread the word
on social

We’re looking to amplify our reach both here in Chicago and nationally. Please follow our LinkedIn pages and our Twitter account and consider posting content across your personal and professional social channels, where it is appropriate to do so. You can find our social channels and a few suggested sample posts here

Press Release

View the official press release here.
The press release is under embargo and should not be shared until May 20th, 2021.

Why Chicago

Check out some amazing resources that provide insights and data on our growing tech economy. 

Why Chicago (Choose Chicago)
Fact Pack (P33)
100 Reasons Print Ad (World Business Chicago)

Campaign Ads

Here’s a sneak peek at some of the ads that will be running in regions with a higher cost of living and higher concentrations of tech talent. The campaign will run across social media, out-of-home, radio, and programmatic digital channels.


Q: Why are we running this campaign?
A: Despite Illinois being ranked 3rd nationally in producing professionals with computer science degrees, our region has lost nearly half of the talent produced in the last decade. Our collective goal is to stop this and bring talent back in addition to finding ways to keep talent from leaving. This campaign is targeting mid-career tech professionals with ties to the Midwest.

Q: Where is the campaign running and how long will it run?
 Our initial advertising campaign will run across social media, out-of-home, radio and programmatic digital channels in select markets for x timeframe.

Q: Is P33 a recruiting firm?
No, we don’t do physical hiring. Our role is to build an aggregate pipeline and create connection between top tier candidates and companies looking to hire and fuel growth.


While P33 is not a recruiting firmxxxxx

P33 is a privately funded non-profit focused on driving inclusive, global tech and innovation for Chicagoland. P33’s work is anchored in deep research and is driven by a need to unlock the potential of the digital age to solve some of the toughest problems facing Chicago, such as equitable access to digital careers, talent retention, deep science commercialization and gaps in our growth stage startup ecosystem. Learn more.

Q: Who else is involved?
A: In the past six months, a coalition of 25 employers, 3 leading educational institutionsstartup incubators, and 30 startups, in addition to dozens of influential tech leaders have signed up to participate and support us in this effort to bring talent back.

Q: What else is P33 doing to grow and amplify Chicago’s tech economy? 
[Matt to answer this]

Q: Are there other opportunities for my organization to get involved?
Yes! There are a number of initiatives that we are developing to support our growth as a tech city. If you are interested in learning more about how your organization can get involved in talent recruitment and retention, please reach out to name@p33hicago.com. Over the course of the next several weeks, while the campaign is underway, we will be assessing and gather as much data and input as we can and welcome your input.




+ all the other X


More questions? Please feel free to get in touch with us at info@gotechchicago.com.