A city’s ability to develop, attract and retain highly skilled talent for technology-centric companies will be the primary determinant of its success over the next few decades. Relocations and wide adoption of remote-work offerings have expanded the number of cities that can be winners–but what has not changed is the criticality of talent wanting to be in your city.

At the same time, the reality of tech talent shortages across the country mean that skilled technical workers have an abundance of choice regarding where to live, where to work, and who to work for. To compete, cities must first understand what workers think about theirs–what attracts and what deters.

In partnership with B2B market research firm NewtonX, P33 conducted a country-wide study of tech professionals’ perception of the desirability of different cities for having a thriving tech career, and other considerations relevant to individual decision making about where to live.